Essential Looks 1.2015

by Schwarzkopf Professional

ESSENTIAL LOOKS 1.2015 is a comprehensive and indispensable styling bible that translates runway looks to salon styles by highlighting key emerging trends in the fashion and beauty industry to fuel creativity among stylists worldwide. This season the Schwarzkopf Professional creative team showcases Modern Style, highlighting three distinct trends for the Spring/Summer 2015: Pearlescent Girls, Hippi Glam and Rock Chik.

In its 37th season, the ESSENTIAL LOOKS 1.2015 collection reveals three daring commercial trends. Inspired by the theme "Modern Style," ESSENTIAL LOOKS Creative Director Steve Hogan and the ESSENTIAL LOOKS team celebrates key influences from international runways. "With the current ESSENTIAL LOOKS Modern Style Collection, every woman will find a trend that can be adapted to her own style," says Steve Hogan. Using ESSENTIAL LOOKS 1.2015 as a point of reference, stylists can create a unique, on-trend look that perfectly suits their customer's own style.

The ESSENTIAL LOOKS 1.2015 Modern Style Collection trends at a glance:

Pearlescent Girls beat to their own drum. Not afraid to take chances, these girls have keen eye when it comes fashion. Inspired by those bloggers who put street style on the map, this collection is all about mixing styles and using pastel pearl-like colors to create one-of-a-kind looks. From delicate to daring, this trend represents a captivating and courageous mix of clean shapes and precise cuts to mid-length hair, coupled with variations on every possible pastel pearl hue. Whether it's Emerald and Magenta or Lavender and Soft Candy, a vast array of color accents can be created with the IGORA ROYAL Pearlescence range.

Hippi Glam — Channeling Penny Lane from Almost Famous, clad in flares and faux fur, this collection pays homage to the era of peace, love and happiness but with a modern twist. Play with a palette of IGORA ROYAL earth tone accents for a more refined yet natural look than ever before. Whether pinned up or worn free with soft undone waves, hair with have right texture with OSiS+ Session Label.

Rok Chik — With a new interpretation of rock style, Rok Chik has reinvented provocative with short haircuts that look cheeky, yet feminine. This collection is the high-shine version of rock style – for women who want to make a statement. The trend centers around intense shine and striking red and copper tones from ESSENSITY. The cuts are choppy and pointed, sharply contoured or a mix of the two. Using the BC Oil Potion for a dazzling shine, you can create an exciting tension with a touch of class, which is precisely the spirit embodied by rock in 2015.