| FLORIDA STYLIST & SALON | FEBRUARY 2018 | 9
are your clients and which clients are the employee’s
clients. Having salon software to track how a client
was referred is imperative such as New Client and
New Client Request.
A New Client Request means the client requested
the stylist. A New Client means the salon attracted
a new client (making it the salon’s client) and they
were placed with the stylist. Although a commission
salon should be helping fill a technician’s books,
they should always be reminding their team it is not
just the salons responsibility.
Technicians need to be coached on how to grow
their business through referrals, social media and
self promotion. (such as they should always be car-
rying their business card). Have a non-solicitation
agreement that clearly states any guests the techni-
cian brings to the salon directly or through referrals
are legally allowed for them to take with them if
they were to ever leave. So basically as a business
owner you are saying we will invest in you and help
fill your books and we encourage you to market
yourself and build your own clientele that you can
take with you.
Now as a hard working business owner you may
say, why would I encourage any teammembers to
leave and take clients? What I have found in the
past 15 years is nearly all applicants have some
desire to work for themselves. The industry attracts
people who want some form of independence;
perhaps it goes hand in hand with being creative.
Instead of fight it or fear this fact, my approach has
been to recognize and support it.
I have even gone as far as offering a Salon Own-
ership Mentorship program to employees. This two
year course (quarterly classes) teaches wannabe sa-
lon owners what it takes to open and operate a suc-
cessful salon. It is eye opening as you can imagine.
Many of my employees who are in the programmay
take what they learn and eventually leave my com-
pany and I will feel good I helped them be success-
ful. However the rest of the group (of mostly long
term employees) now have a better understanding
of what it takes to start and run a business and have
more appreciation for their positions within a com-
pany like ours and hopefully will remain as leaders
(who now have a better understanding of business)
in our salon family.
I strongly suggest you have an attorney review
your Employee Handbook and Non Solicitation
Agreement and make sure you have policies that
are legal and that you have not missed legally criti-
cal policies like compensation for working overtime,
family leave act, drug and alcohol policy etc. Your
attorney should also look at threats to your business
like wage claim suits, class action lawsuits and other
claims that might be made against your business.
Having clearly thought out policies and proce-
dures designed to protect you from legal night-
mares will help you not only sleep at night but also
help assure the longevity of your business.
Celeste Trapp is President and Founder of the MWY family of salons and barbershops including Hair M,
Hair W and Y-Chrome. Before founding Hair M in 2003, Celeste was VP of Business Development for a
marketing agency. Celeste can be reached firstname.lastname@example.org