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26 | JANUARY 2018 | CALIFORNIA STYLIST & SALON |

WWW.CALIFORNIASTYLIST.COM CLICK HERE Beauty Changes Lives Foundation Returns to Chicago

The Sixth Annual Beauty Changes Lives

Foundation (BCL) will return to the Art Institute of

Chicago on Sunday, April 29, 2018, as the signature

philanthropic event at America’s Beauty Show by

Cosmetologists Chicago.

The evening brings together the entire profes-

sional beauty industry to celebrate those who

have given back as well as those who will lead

the future. The evening is a primary fundraiser for

the Beauty Changes Lives Foundation, which has

helped hundreds of salon professionals success-

fully begin their careers through scholarships.

Tickets are limited and on sale now with early

bird pricing until Jan. 15 available on the Beauty

Changes Lives site (

beautychangeslives.org )

for

both the Legacy Award Dinner and the Beauty

Changes Lives Experience.

“The entire evening will show the creative pos-

sibilities that arise when the energies of NextGen

talent combine with the savvy of iconic brands to

explore the essence of our theme—

Exposed”

, said

Lynelle Lynch, president of the Beauty Changes

Lives Foundation.

The evening’s theme was developed by Pivot

Point International, the creative force behind the

entire event, and will explore the realm where

superficiality and commercialism are discarded

and the deep, true essence of a brand and what it

stands for are divulged.

“Brands are under a tremendous amount of

pressure these days, and transparency the key to

gain trust from consumers.” said Lauren Conway,

executive director, Beauty Changes Lives. “We’ve

asked our sponsor brands to fully immerse their

NextGen talent in the brand, so they have the

ability to translate, on stage, what that brand truly

stands for.”

Additional information on the 2018 Beauty

Changes Lives Experience are available

beautychangeslives.org/bcl-experience.

With

a mission to elevate, educate and empower,

Beauty Changes Lives is uniting the industry

and building awareness of the extraordinary

career opportunities in the beauty, wellness

and massage therapy industries. Learn more at

www.beautychangeslives.org or

find us on Face-

book at

www.facebook.com/BeautyChangesLives

America’s Beauty Show (ABS) is owned and pro-

duced by Cosmetologists Chicago® (CC), an associ-

ation with more than 15,000 members. With more

than 70,000 salon professionals and owners, aspir-

ing students and teachers, headliners and educa-

tors, leading product manufacturers and distribu-

tors showing their latest products and distributors,

America’s Beauty Show is the destination for the

beauty industry.

www.americasbeautyshow.com .