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be a waste of your time and

theirs; it does nothing to en-

hance your brand, their client

experience, or retention.

Holiday client gifts are not

just something we do now.

What we should be doing

are things that support our

individual brands. For your

business, that could mean

donating money to charity

in your clients’ names, infus-

ing extra love and care into

each service with a holiday

conditioning treatment at no

charge, or giving client gifts

during January to celebrate a

new year together instead of

rushing one in when “everyone

else is doing it.”

Don’t just jump on a band-

wagon, even if it seems like a

nice one. Think through what’s

best for your clients, your busi-

ness, and you.

Ali Davidson is the Director of Membership for Associated

Hair Professionals (AHP), which provides advanced education,

business resources, marketing materials, career support, and

liability insurance to hairstylists and barbers. For more infor-

mation visit or

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