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24 | DECEMBER 2017 | OHIO STYLIST & SALON |

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Better Business

Neil Duco

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HERE

Salon Leadership Is More thanWrittenWords

Salons and spas aren’t the only businesses that

struggle to get employees to consistently follow

procedures, rules, read important information and

vital internal communication. All businesses do.

That’s why you hear owners say,

“I’mwriting an

employee handbook to get my business organized.”

No

matter how big or small your business, handbooks

and operations manuals are an absolute must.

FACT:

Handbooks, manuals, emails, text mes-

sages, group text apps, group project management

apps, and other non-verbal tools are merely words

that scratch the surface of true leadership.

Reality Check:

To ensure that every member of

your team understands the game plan, rules, proce-

dures and expectations -- nothing surpasses verbal

communication.

• Leadership brings words to life

• Leadership makes it important

• Leadership creates the sense of urgency

• Leadership reinforces the culture

• Leadership implements change and sees it

through until it sticks

Perfect Example: Posting

invisible

Scoreboards.

The purpose of daily scoreboards is to communicate

progress and to focus the team’s energy on achiev-

ing that day’s goals. If you think posting your score-

board in the back room is communicating the day’s

goals and creating team urgency and focus -- think

again.

A few employees will look at it -- most will not

.

Without the benefit of a daily huddle and verbal

leadership communication -- posting a scoreboard

for teammembers to check on their own is essen-

tially

invisible.

• Leadership brings a scoreboard to life

• Leadership creates the energy and urgency to

achieve and surpass goal

Here are five leadership strategies to bring words

on paper to life:

Rethink how you lead:

You are the leader of a

labor-intensive service business. The ability to ex-

ecute consistently extraordinary service experiences

is the single most important

outcome

you strive for

every day. The

drivers

to achieve that outcome are

the

systems

you design and

thinking and behaviors

you instill in your team and your culture.

If you’re a full-time service provider in your com-

pany, you have little time to work on the drivers. If

you’re more a full-time leader, but channeling little

of your time on the drivers, that single most impor-

tant outcome you seek will continue to elude you.

Now is the time to rethink your approach to leadership.

Written words are for reference:

All those

manuals, handbooks and written procedures you’ve

amassed over the years are nothing more than

bind-

ers on the shelf

or an impressive list of Google docs.