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20 | DECEMBER 2017 | OHIO STYLIST & SALON |

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Increase Revenue with Gift Cards

By Denise Prichard

Gi card sales can signi cantly

increase your income -- if done right.

Your spa or salon can earn a nice chunk of its

annual revenue from them – especially during the

fourth quarter holiday season. But even beyond

the hustle and bustle of

the holidays, gift cards

are an effective way to

increase your revenue

year-round. 

Still need more con-

vincing? Gift card  sales

are expected to reach

$160 billion by the end

of the year, with $27.5

billion expected to be

spent during  the holiday

season alone. On top of that, digital gift card sales

are expected to reach $15 billion this year. 

Offering gift cards this holiday season is an op-

portunity that most small businesses should take

advantage of. Here are five ways to increase your

sales with gift cards this holiday season and year

‘round from Booker customer, Robert Norberciak,

owner of Mozaik Skin & Body. Robert’s spa sold

almost $60k in gift cards last year. He’s increased

his gift card sales annually using these tips - and

you can too! 

Promote Them Everywhere —

Gift cards are

a great marketing tool for your spa or salon. They

can help you attract new clientele, drive repeat

business, increase your brand awareness and im-

prove your sales. Here are some suggestions for

how to best market

your gift certificates:

Make your gift

cards available to buy

from your website,

Facebook page, and in

your store.

Promote your gift

cards on your social

media pages as well as

via promotional flyers

and in-store signage.

You can also send email blasts to tell your clients

they’re available.

Get CreativeWith Your Offers —

Norberciak

suggests offering unique packages to make a

buyer’s selection easier. He suggests, “People love

treating someone to something unique. It’s a win-

win for everyone. The person buying feels like they

are treating someone to something special. When

5 Ways to

Increase Revenue

with Gift Cards