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anticipating the growth potential that awaits me. I

have two renters now and am planning to bring on

a third next year. Who knows where that will lead

me? I have so much to share, so much more to learn

and so many ideas. I’m focusing my spare time on

outside education, learning what I have to offer and

where I’d like to invest my time for future growth.”

Stephanie Bakula, owner,

Gravity Hair Salon and Spa,

Chagrin Falls, Ohio—

“2018 is

THE time for hair and after 18

years in the business, I’m looking

forward to a year of advanced

simplicity, blunt cuts, dimension

and texture. I amworking on

creating more texture in the hair

by using great  techniques and amazing products

instead of shredding apart the layers with a razor,

all while educating my client. As for color, I’m help-

ing women become more comfortable with their

natural color, so that I can enhance what they have

by adding natural dimension through balayage or

hand-painted lowlights.”

Athena Elliott, nail safety

educator, CEO of Nail Talk

Radio, Nail Those Profits at

Sea cruise and Best Li’l Nail

Shows —

“I’m excited about

continuing to redefine the

concept of ‘trade show’ for the

nails and spa sector by treating our vendors and

attendees like family. We go the extra mile in every

aspect. In addition, my passion in creating a safe

salon environment for nail technicians and clients,

alike will come to life during Safe Salon Awareness

Week, which begins April 1”

Rowena Yeager,

director of inspiration

at StudioWish Salon in

Twinsburg, Ohio, life

coach and a member of

the Ohio State Board of


“I am

looking forward to my

daughter, Mahlaina Yeager, growing into a manage-

ment position within our business in 2018. She is

a real goal-setter and has attained every goal she

has set since graduating from cosmetology school.

She has grown as a stylist and will reach a six-figure

stylist gross revenue this year. I am proud of her

following the roadmap I have given her to achieve

her success. I’m excited going into 2018 to have new

stylists to coach on this same path of success. Our

company is growing as I count my blessings for all

our successes.”

What are YOU looking forward to in 2018?

Jayne Morehouse is the president of Jayne & Company Media Group, a full-service creative content de-

velopment agency for beauty and lifestyle companies, brands, salons, spas and beauty professionals.

Her expertise includes brand communications, public relations, social media marketing and advertis-

ing. She is also the CEO of Beauty Industry Media Group, LLC, publisher of the Beauty Industry Report

with more media products to come! For her free salon newsletter, send your name, salon name and

email address to

Reach her at .

Connect with her

@Jayne PR on Twitter, Instagram and Facebook.