8 | DECEMBER 2017 | CALIFORNIA STYLIST & SALON |WWW.CALIFORNIASTYLIST.COM
gift item has your logo on it, think long and hard
about whether you’re giving it to clients for their
benefit or for yours. A cheesy promotional item
for your salon that you try to package as a holiday
appreciation gift is downright tacky. The only thing
worse than a promo gift that’s really just given to
spread awareness for your salon, is a, “Buy this and
get that,” or percent off your next visit gimmick.
That is a promotional sale, not a holiday gift. Giving
a pretend gift is worse for your brand than giving
no gift at all. A worthwhile, memorable holiday
gift that will actually be noted and appreciated by
clients should be genuine and from the heart.
Is it personal?
The surefire way to make
your clients know the holiday gift you’re
giving them came right from your heart is to
personalize it. Even if you’re giving all of your
clients the same gift, it can be personalized.
If you’re wrapping up travel-size hair
products, don’t give your stick-straight, fine-
haired client shampoo and conditioner for
coarse, curly hair just because that’s what
you have left. If you’re gifting pocket mirrors
or combs or something of the like, take the
time to pull out your client’s favorite color
and send her home with an extra one for her
The best way to personalize an otherwise
generic gift for your clients is to ensure the
card is not generic. It doesn’t cost you any
extra money to write a personal note to ac-
company each gift.
Before the day begins, look at your book and
write a quick note to each client to accompany their
gift. Even if it’s a new client, a quick note about how
you look forward to working with them in the com-
ing year takes two seconds. This small step is what
will resonate with your clients and make them truly
feel appreciated and, in return, be loyal.
If you are swamped during the holidays and just
aren’t feeling a client gift worth giving (one that
is thoughtful, heartfelt, and personalized), do not
just haphazardly throw something out there be-
cause you think other salons are doing it. That willPremium Training For Professionals PERMANENT HAIR REMOVAL • PERMANENT COSMETICS EYELASH EXTENSIONS • MICROBLADING Dallas, TX • 214.566.0485 • 972.503.5274 (LASH) TOOLS TRADE of the OFFER UNIQUE SERVICES FOR THE NEW YEAR! www.Da l l asSk i n I ns t i tute . com