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2 | NOVEMBER 2017 | TEXAS STYLIST & SALON |

WWW.TEXASSTYLIST.COM

In this issue...

ABOUT THE COVER:

Texas TDLR Cosmetology News . . . . . . . . . . . . . . . . . . . . . . . 4-5

The Mane Objective. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-7

Mission: Business Beautiful . . . . . . . . . . . . . . . . . . . . . . . . . . 8-10

The Nail Extension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-14

Window Into Wellness . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16-18

The Beauty Professional . . . . . . . . . . . . . . . . . . . . . . . . . . . 20-21

Offer Men a Total Grooming Experience . . . . . . . . . . . . . . . . . 22-24

Competing In a World of Big Box Stores . . . . . . . . . . . . . . . . . 26-28

Advertising on Social Media. . . . . . . . . . . . . . . . . . . . . . . . . . 3-33

Better Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34-36

Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37-39

Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

The Mane Objective..........................................6-7

With the month of November becoming synonymous with “Movember

Movement” and a spotlight on men’s health, there’s a huge focus on male

grooming and haircolor. Men who grow facial hair often nd it is much

more high-maintenance than they expect. To avoid the unkept, caveman

look, they may seek grooming services at a salon.

Window IntoWellness ..................................16-18

Statistics show men pay less attention to their health than women and

typically wait longer to see a professional if they aren’t feeling well. The big-

gest problem with this? The less attention you pay to your health, the more

likely you will have a health issue. There are three pivotal things men can do

each day for optimal health...

Better Business .............................................34-36

In an industry almost entirely driven by skilled, creative and passionate

professionals, it’s easy to understand there is a signi cant lack of interest

in the numbers side of business. Since my business is coaching owners

of employee-based salons and spas to grow successful and sustainable

companies we let them know that it must not only be pro table -- it must

have su cient cash reserves. Here are the facts:

Photo Courtesy of 18.21 Man Made Grooming

Hair Artist: Brooklyn Allen @brooklyncut4u

Makeup Artist: Kaja Gybasova

Photography: Robert Bogan @rkbgraphics

Editing: Aston LaFon

Texas Stylist & Salon

Volume 12, Number 4, Issue 136 • November 2017

Published monthly by

Holland Graphics, Inc.

Toll-free (888) 297-7010

(503) 297-7010 • Fax (503) 297-7022

E-mail:

lisa@stylistnewspapers.com

Web site:

www.stylistnewspapers.com

Mailing Address: P.O. Box 657 • Banks, OR 97106

Shipping Address: 18774 NW Sellers Road • Banks, OR 97106

Publisher ............................................................... Holland Graphics, Inc.

Managing Editor.......................................................................... Lisa Kind

Production Manager ............................................................. Joel Holland

Advertising Director.................................................................... Lisa Kind

Copy Editor...........................................................................Linda Holland

ContributingWriters:

Judith Culp, Jerry Tyler, Elizabeth Morris, Neil Ducoff,

Jayne Morehouse, Marco Pelusi, Fred Jones, MiladyPro, Natasha Bhalla,

Jon Gonzales, Ali Davidson, Jenny Hogan, David Parker, Arlie Peyton

Texas Department of

Licensing and Regulation

Susan Stanford, Public Information Officer

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