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8 | NOVEMBER 2017 | OHIO STYLIST & SALON |

WWW.OHIOSTYLIST.COM Movember Movement: Grow a Mo and Save a Bro

As with many great ideas, it all started with a

beer. Movember has become such a trendy move-

ment, yet few people know it was started by two

mates in Melbourne, Australia, who inspired“30 Mo

Bros” to bring back the mustache for one month

and raise money for a cause.

Yes, a cause. Believe it or not, Movember isn’t

just a fun time to try on a mustache. It’s actually

about bringing attention and funds to support

men’s health, particularly prostate cancer, testicular

cancer, mental health, and suicide prevention. Men

aren’t just supposed to grow a mustache for “likes”

on social media; they are supposed to, “Grow a mo

and save a bro,” according to the official Movember

Movement.

Individual mo growers should register on the

official

movember.com

website for unique links

and ways to help raise funds for these devastating

health concerns. We tend to get caught up in the

mustache, but that’s really just akin to the ribbon for

the cause. Your salon or barbershop can be regis-

tered as a team to help support the cause, as well.

There are tons of fundraising ideas, market-

ing support, and ready-made promotional pieces

available to help your shop once you’re registered

on the official Movember website. This is a perfect

ready-made promotion and charitable cause to help

bring more people into your salon or barbershop

(especially if you’re looking to increase your male

clientele) and raise money for a great cause.

Don’t be afraid to get involved if your clientele

is primarily female. Every woman who sits in your

chair has at least one man they care about, and they

will see value in the Movember Foundation and the

Mission: Business Beautiful

Ali Davidson

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