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| OHIO STYLIST & SALON | NOVEMBER 2017 | 7

ing just a simple clean-up with the shears (if you

are very careful). This is a great way to let him

know you and your salon offer brow services,

and let him try them out.

If you do the brow services yourself, speak

up and do them. If someone in your salon does

brows, introduce them to the specialist and en-

courage a conversation to answer all their ques-

tions. Offer the first brow service at a discount to

get him to do it. Talk about how to get his brows

to grow well if he has thin brows. Or talk to him

about how to keep overgrown unruly brows at

bay.

If your client likes his results, he will likely con-

tinue to get additional services with each trim or

reshaping, which will increase your average ticket

price and result in more steady revenue and a

longer-lasting client relationship.

Remember, when building new services into

your schedule and his appointment, make it easy,

simple and quick —most of my male clients

don’t like to spend a lot of time lingering at the

salon and talking about hair. The faster I can get

them in, out and rebooked with great results, the

better.

Marco Pelusi is globally recognized as a leading haircolor authority, platform artist and educator, ce-

lebrity haircolorist and consultant. Pelusi created the Marco Collagen Color Guard HairCare System,

the collagen system developed for color and chemically treated hair. Marco is available for one-on-

one intensive color training at his studio. For information, visit

www.marcopelusi.com ,

follow him

at

www.twitter.com/marco_pelusi and www.facebook.com/marcopelusistudio .

KEEP IT

WATERCOLORS INTENSE COLOR DEPOSITING SHAMPOO

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