| OHIO STYLIST & SALON | NOVEMBER 2017 | 7
ing just a simple clean-up with the shears (if you
are very careful). This is a great way to let him
know you and your salon offer brow services,
and let him try them out.
If you do the brow services yourself, speak
up and do them. If someone in your salon does
brows, introduce them to the specialist and en-
courage a conversation to answer all their ques-
tions. Offer the first brow service at a discount to
get him to do it. Talk about how to get his brows
to grow well if he has thin brows. Or talk to him
about how to keep overgrown unruly brows at
If your client likes his results, he will likely con-
tinue to get additional services with each trim or
reshaping, which will increase your average ticket
price and result in more steady revenue and a
longer-lasting client relationship.
Remember, when building new services into
your schedule and his appointment, make it easy,
simple and quick —most of my male clients
don’t like to spend a lot of time lingering at the
salon and talking about hair. The faster I can get
them in, out and rebooked with great results, the
Marco Pelusi is globally recognized as a leading haircolor authority, platform artist and educator, ce-
lebrity haircolorist and consultant. Pelusi created the Marco Collagen Color Guard HairCare System,
the collagen system developed for color and chemically treated hair. Marco is available for one-on-
one intensive color training at his studio. For information, visitwww.marcopelusi.com ,
atwww.twitter.com/marco_pelusi and www.facebook.com/marcopelusistudio .
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