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2 | NOVEMBER 2017 | OHIO STYLIST & SALON |

WWW.OHIOSTYLIST.COM

In this issue...

ABOUT THE COVER:

Ohio State Board of Cosmetology News . . . . . . . . . . . . . . . . . . 4-5

The Mane Objective. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-7

Mission: Business Beautiful . . . . . . . . . . . . . . . . . . . . . . . . . . 8-10

The Nail Extension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-14

Window Into Wellness . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16-18

The Beauty Professional . . . . . . . . . . . . . . . . . . . . . . . . . . . 20-21

Offer Men a Total Grooming Experience . . . . . . . . . . . . . . . . . 22-24

Competing In a World of Big Box Stores . . . . . . . . . . . . . . . . . 26-28

Advertising on Social Media. . . . . . . . . . . . . . . . . . . . . . . . . . 3-33

Better Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34-36

Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37-39

Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

The Mane Objective..........................................6-7

With the month of November becoming synonymous with “Movember

Movement” and a spotlight on men’s health, there’s a huge focus on male

grooming and haircolor. Men who grow facial hair often nd it is much

more high-maintenance than they expect. To avoid the unkept, caveman

look, they may seek grooming services at a salon.

Window IntoWellness ..................................16-18

Statistics show men pay less attention to their health than women and

typically wait longer to see a professional if they aren’t feeling well. The big-

gest problem with this? The less attention you pay to your health, the more

likely you will have a health issue. There are three pivotal things men can do

each day for optimal health...

Better Business .............................................34-36

In an industry almost entirely driven by skilled, creative and passionate

professionals, it’s easy to understand there is a signi cant lack of interest

in the numbers side of business. Since my business is coaching owners

of employee-based salons and spas to grow successful and sustainable

companies we let them know that it must not only be pro table -- it must

have su cient cash reserves. Here are the facts:

Photo Courtesy of 18.21 Man Made Grooming

Hair Artist(s): Angela Henning @rxbarber ,

Angel del Solar @angel_delsolar

Makeup Artist: Kaja Gybasova

Photography: Robert Bogan @rkbgraphics

Editing: Aston LaFon

OHIO STYLIST & SALON

is available online as a digital newspaper emailed to licensed salons and beauty profession-

als in Ohio. Circulation is restricted to members of the beauty and barber profession, its suppliers and students.

CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrangements are made

in writing in advance with the editor/ publisher.

ALL MATERIAL COPYRIGHT 2017 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part

of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means,

electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.

OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not

necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertis-

ing contained herein does not constitute endorsement. Columns are the opinions of the writers and not those

of the publisher.

Ohio Stylist & Salon

assumes no responsibility for the claims of any advertiser in their paid

advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply

that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consider-

ation other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior

arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices

may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency

discounts. In the event a suit or action is brought to collect amounts due

Ohio Stylist & Salon

shall be entitled to

recover attorney fees and costs incurred.

TO SUBSCRIBE TO DIGITAL EDITION: visit our website

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d sign up to receive the free,

online digital edition and eNewsletter. To view the online edition of

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articles and offers, you must be a beauty professional or in the business of beauty.

Ohio Stylist & Salon

Volume 18, Number 11, Issue 215

November 15 - December 15, 2017

Published monthly by

Holland Graphics, Inc.

Toll-free (888) 297-7010

(503) 297-7010 • Fax (503) 297-7022

E-mail:

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Web site:

www.ohiostylist.com

Mailing Address:

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Publisher ................................................................ Holland Graphics, Inc.

Managing Editor.......................................................................... Lisa Kind

Production Manager ............................................................. Joel Holland

Advertising Director.................................................................... Lisa Kind

Copy Editor...........................................................................Linda Holland

ContributingWriters:

Judith Culp, Jerry Tyler, Elizabeth Morris, Neil Ducoff,

Jayne Morehouse, Marco Pelusi, Fred Jones, MiladyPro, Natasha Bhalla,

Jon Gonzales, Ali Davidson, Jenny Hogan, David Parker, Arlie Peyton

Ohio State Board of Cosmetology

Christopher Logsdon, Executive Director

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