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10 | NOVEMBER 2017 | OHIO STYLIST & SALON |

WWW.OHIOSTYLIST.COM

support they’re providing for men’s health issues.

Sure, most women aren’t into wearing mustaches

themselves, but they can help support the cause

just by moving. As a salon (or an individual), you can

set a distance goal for movement (running, biking,

swimming, etc.) through November and fundraise

along the way. What a positive way to do something

healthy as a salon team and support a great cause!

Again, resources to support you are available on

the Movember website once you register as a Move

supporter.

Before you get your salon or barbershop in-

volved, make sure you’re aware of the brand use

and fundraising guidelines. Do not try to create

your own“Movember”gimmick to profit off the

mustache hype. “Movember” is a copyrighted word.

Make sure if you’re putting on a Movember event

it is registered on the Movember website (Bonus:

that’s added publicity for your event, anyway) and it

is supporting the Movember foundation.

Don’t call it an“Official Movember Event,” though,

as that is against the movement’s guidelines. They

do not want to be held liable if someone confuses

them as being the organizer of your event. That’s

understandable, so just leave the “official”out of it.

Also, because “Movember” is copyrighted, you

cannot make and sell your own Movember mer-

chandise. You are welcome to purchase official

Movember gear from their online store. Another big

one that I’ve seen a lot of salons and barbershops

do for various causes that’s a no-no for Movember,

“Don’t offer goods or services for sale on the basis

that a percentage or number of dollars per sale will

be donated to the Movember foundation, unless

you have a written agreement with the Movember

Foundation.”

The foundation also discourages telemarketing,

door-to-door fundraising, and/or collecting money

in public places (like at an intersection) on behalf of

the Movember Movement. A complete list of brand

use and fundraising guidelines is on their website.

The Movember Foundation has gone to great

lengths to make it as easy as possible for salons,

barbershops, and hair professionals to support their

worthy cause. The Movember Movement is a ready-

made promotion that can easily be worked into

your marketing plan.

If November is already a super busy month for

your shop, think about the retail commercials for

“Christmas in July.”“Movember in July” could cause

quite a commotion... Just make sure you’re partici-

pating in the Movember Movement and support-

ing the Movember Foundation within the rules of

Movember that two mates from Australia graciously

dreamed up over a beer at the Gypsy Bar.

Ali Davidson is the Director of Membership for Associated Hair Professionals (AHP), which provides

advanced education, business resources, marketing materials, career support, and liability insurance

to hairstylists and barbers. For more information visit

www.associatedhairprofessionals.com or e

mail

ali@associatedhairprofessionals.com

.