10 | NOVEMBER 2017 | OHIO STYLIST & SALON |WWW.OHIOSTYLIST.COM
support they’re providing for men’s health issues.
Sure, most women aren’t into wearing mustaches
themselves, but they can help support the cause
just by moving. As a salon (or an individual), you can
set a distance goal for movement (running, biking,
swimming, etc.) through November and fundraise
along the way. What a positive way to do something
healthy as a salon team and support a great cause!
Again, resources to support you are available on
the Movember website once you register as a Move
Before you get your salon or barbershop in-
volved, make sure you’re aware of the brand use
and fundraising guidelines. Do not try to create
your own“Movember”gimmick to profit off the
mustache hype. “Movember” is a copyrighted word.
Make sure if you’re putting on a Movember event
it is registered on the Movember website (Bonus:
that’s added publicity for your event, anyway) and it
is supporting the Movember foundation.
Don’t call it an“Official Movember Event,” though,
as that is against the movement’s guidelines. They
do not want to be held liable if someone confuses
them as being the organizer of your event. That’s
understandable, so just leave the “official”out of it.
Also, because “Movember” is copyrighted, you
cannot make and sell your own Movember mer-
chandise. You are welcome to purchase official
Movember gear from their online store. Another big
one that I’ve seen a lot of salons and barbershops
do for various causes that’s a no-no for Movember,
“Don’t offer goods or services for sale on the basis
that a percentage or number of dollars per sale will
be donated to the Movember foundation, unless
you have a written agreement with the Movember
The foundation also discourages telemarketing,
door-to-door fundraising, and/or collecting money
in public places (like at an intersection) on behalf of
the Movember Movement. A complete list of brand
use and fundraising guidelines is on their website.
The Movember Foundation has gone to great
lengths to make it as easy as possible for salons,
barbershops, and hair professionals to support their
worthy cause. The Movember Movement is a ready-
made promotion that can easily be worked into
your marketing plan.
If November is already a super busy month for
your shop, think about the retail commercials for
“Christmas in July.”“Movember in July” could cause
quite a commotion... Just make sure you’re partici-
pating in the Movember Movement and support-
ing the Movember Foundation within the rules of
Movember that two mates from Australia graciously
dreamed up over a beer at the Gypsy Bar.
Ali Davidson is the Director of Membership for Associated Hair Professionals (AHP), which provides
advanced education, business resources, marketing materials, career support, and liability insurance
to hairstylists and barbers. For more information visitwww.associatedhairprofessionals.com or e