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| FLORIDA STYLIST & SALON | NOVEMBER 2017 | 7

doing just a simple clean-up with the

shears (if you are very careful). This is

a great way to let him know you and

your salon offer brow services, and let

him try them out.

If you do the brow services yourself,

speak up and do them. If someone

in your salon does brows, introduce

them to the specialist and encourage a

conversation to answer all their ques-

tions. Offer the first brow service at a

discount to get him to do it. Talk about

how to get his brows to grow well if he

has thin brows. Or talk to him about

how to keep overgrown unruly brows

at bay.

If your client likes his results, he will

likely continue to get additional services

with each trim or reshaping, which will

increase your average ticket price and

result in more steady revenue and a

longer-lasting client relationship.

Remember, when building new

services into your schedule and his ap-

pointment, make it easy, simple and

quick —most of my male clients don’t like to

spend a lot of time lingering at the salon and

talking about hair. The faster I can get them in,

out and rebooked with great results, the better.

Marco Pelusi is globally recognized as a leading haircolor authority, platform artist and educator,

celebrity haircolorist and consultant. Pelusi created the Marco Collagen Color Guard HairCare Sys-

tem, the collagen system developed for color and chemically treated hair. Marco is available for

one-on-one intensive color training at his studio. For information, visit

www.marcopelusi.com ,

fol-

low him at

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