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2 | NOVEMBER 2017 | CALIFORNIA STYLIST & SALON |

WWW.CALIFORNIASTYLIST.COM

CALIFORNIA STYLIST & SALON

is distributed to licensed salons, barbershops and beauty schools in California.

Circulation is restricted to members of the beauty and barber profession, its suppliers and students. To get

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California Stylist & Salon

Volume 22, Number 6

Issue 258 • November 2017

Published monthly by

Holland Graphics, Inc.

Toll-free (888) 297-7010

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Publisher ................................................................ Holland Graphics, Inc.

Managing Editor.......................................................................... Lisa Kind

Production Manager ............................................................. Joel Holland

Advertising Director.................................................................... Lisa Kind

Copy Editor...........................................................................Linda Holland

ContributingWriters:

Judith Culp, Jerry Tyler, Elizabeth Morris, Neil Ducoff,

Jayne Morehouse, Marco Pelusi, Fred Jones, MiladyPro, Natasha Bhalla,

Jon Gonzales, Ali Davidson, Jenny Hogan, Parker Davis

California Board of Barbering and Cosmetology

Kristy Underwood, Executive Officer

Kevin Flanagan, Regulations & Contract Analyst

In this issue...

DON’T MISS THE NEXT ISSUE! Now you can ensure you’ll get the California Stylist each month deliv- ered to your inbox! Don’t miss this opportunity to keep up on the latest in beauty business news including important updates from your Cosme- tology Board, shows and events, business tips, and special promotions from our advertisers! Sign Up Online Today! www.californiastylist.com

ABOUT THE COVER:

California Board of Cosmetology News. . . . . . . . . . . . . . . . . . . 4-5

The Mane Objective. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-7

Mission: Business Beautiful . . . . . . . . . . . . . . . . . . . . . . . . . . 8-10

The Nail Extension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-14

Window Into Wellness . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16-18

The Beauty Professional . . . . . . . . . . . . . . . . . . . . . . . . . . . 20-21

Offer Men a Total Grooming Experience . . . . . . . . . . . . . . . . . 22-24

Competing In a World of Big Box Stores . . . . . . . . . . . . . . . . . 26-28

Advertising on Social Media. . . . . . . . . . . . . . . . . . . . . . . . . . 3-33

Better Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34-36

Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37-39

Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

The Mane Objective..........................................6-7

With the month of November becoming synonymous with “Movember

Movement” and a spotlight on men’s health, there’s a huge focus on male

grooming and haircolor. Men who grow facial hair often nd it is much

more high-maintenance than they expect. To avoid the unkept, caveman

look, they may seek grooming services at a salon.

Window IntoWellness ..................................16-18

Statistics show men pay less attention to their health than women and

typically wait longer to see a professional if they aren’t feeling well. The big-

gest problem with this? The less attention you pay to your health, the more

likely you will have a health issue. There are three pivotal things men can do

each day for optimal health...

Better Business .............................................34-36

In an industry almost entirely driven by skilled, creative and passionate

professionals, it’s easy to understand there is a signi cant lack of interest

in the numbers side of business. Since my business is coaching owners

of employee-based salons and spas to grow successful and sustainable

companies we let them know that it must not only be pro table -- it must

have su cient cash reserves. Here are the facts:

Pivot Point International

Empowered Individualism Collection

Hair by Vivienne Mackinder for Pivot Point International

Photography by Roberto Ligresti

Makeup by David Maderick

Fashion Styling by Montgomery Frazier

Clothing design by Malan Breton