6 | OCTOBER 2017 | NORTHWEST STYLIST & SALON |WWW.NWSTYLIST.COM Retailing Tips for the Holiday Season
Preparing now for the holidays will
guarantee you the most successful season. Lind-
say Rice, the Keune True Business Facilitator for
Keune Haircosmetics North America, claims these
strategies have helped her sell $50,000 in retail
products every year.
Display your holiday
lier guests can see your
products, the more they’ll
purchase between now
and the holidays. “I love nesting tables,” Rice said,
“I use lots of glitter, ribbon, lights -- anything that
shines! The key is to make any promotion highly
visible and accessible to everyone.” She is the
owner of the Lindsay Meredith Salon in Liber-
Pack your shelves
. Guests buy more when
they are presented with lots of options. Everyone
loves a Buy-One-Get-One or Gift-With-Purchase
promotion for gift-giving and for themselves.
Keune has some options this season across its
Care, BLEND, Design and So Pure lines at a variety
of price points.
Share a personal message.
to communicate you aren’t just offering guests
something free; you’re giving the product to
them because you value them as guests,” Rice ex-
plained. “For example, if I’m offering a Buy Three
Get One Free promotion, I create signage that
says, ‘Because I value you as my guest, I wanted to
give you this complimentary
product.’ Same goes for the
Create value for liter
Display liters at eye-
level to sell. Calculate the
price of the liter -- usually one
liter equals three to five bottles of the retail size of
product at a discounted price. Do the math, then
create signage to educate guests about the sav-
ings. Don’t make it complicated and use percent-
ages. Show the savings in dollars.
Use holiday sampling to create referrals.
Make samples plentiful. Create a cute display
for samples and invite guests to take one as a
value-add. Rice suggests, “For the holiday, buy
clear cellophane bags in gold and silver; tie in
samples anyone can use with your business card
and referral cards; then tie them with a bow and
give them to guests.”When clients bring in a new
guest, they both receive $20 off a hair design.
Build promotions at all price points
. Rice’sCLICK HERE
“I love nesting tables,” Rice said, “I
use lots of glitter, ribbon, lights --
anything that shines! The key is to
make any promotion highly vis-
ible and accessible to everyone.”