6 | SEPTEMBER 2017 | NORTHWEST STYLIST & SALON |WWW.NWSTYLIST.COM
The Nail Extension
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HERETake Control of Your Spending
In terms of your business, clients are important.
I call them clients because customers are usually
a once or twice occurrence whereas clients are
ongoing. Clients are long term and that is the goal
with any new client at your business.
You have a relationship with a client; you know
their likes, their stories, and they make repeat
appointments. Clients are the mainstay of your
The very next important item in your business
is keeping track of your finances. This cannot be
stressed enough. Knowing how much it takes to
operate allows you to set prices that make sense
both for you and your client.
However, keeping track of finances is not fun
and it is not why we went into business in the first
place. We love the art of what we do, and we enjoy
providing a service which helps our clients feel
beautiful. Having to track incoming and outgoing
money is the drudgery of what we do, but it is vital
to our success.
To make ourselves complete this non-desired
task, we must force ourselves to develop a process.
I call this process “tightening your boot straps.”This
saying comes from tying your shoelaces tightly so
that you can make a long walk. Without a strong
understanding of the financial health of your busi-
ness, you may last six, 12, 18 months, or maybe
you’ll get lucky and last a bit longer. But your finan-
cial health starts at the beginning. Without this, it
doesn’t matter how many clients you have. You’ll
end up running out of money regardless.
Automating payments and deposits for your
personal finances is a great first step. However, in
terms of business it is all about keeping track of
incoming money and expenses. It isn’t about sav-
ing money and being frugal, or never spending a
dime. It is more about spending on the things you
actually need and cutting costs on those that you
Most business owners don’t take the time to
focus on what is very important to their success. If
takes discipline to do the work initially, but once
you have things set up, it will run more smoothly
with less effort.
Take for instance your services. Deciding on a
brand to use, using it with skill and fidelity, will
gain your more clients than having the latest fad.
In general being a true master of your craft is more
powerful than slapping a bunch of nail art on a
nail that isn’t well made to begin with. Some “extra”
items make you money when approached the
right way, like pre-making crystal clusters for when
a client wants one.