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ence does this educator possess? Do they a have
a full background of experience? Do they possess
experience as a hairdresser or salon owner who un-
derstands your challenges? Have they ever owned
a salon? Are their classes reasonably priced? If they
are coaches, are they affordable and effective?
Separating glitter and hype from quality
— this is very prevalent in our profes-
sion. Inexperienced salon owners and hairdressers
can be greatly influenced, especially when visiting
trade shows and expos. Sometimes, you have to go
outside our profession to find quality education.
It’s not about finding a glamorous education, but
an affordable, high quality one instead. It’s not just
being a good hairdresser, it’s about being a good
Back up Support
—Will there be ongoing sup-
port after the class, session, seminar, etc? Can you
call for help when helping your audiences support
and encouragement? If all you get is that one time
education, what are you really gaining from paying
for this education?
These are a few guidelines in finding truly edu-
cational resources. Remember, you are in charge of
your education. Don’t get swindled, rather get the
tools you need to make your salon a success.
Jon Gonzales - Salon Consultant, Personal Development Coach, Educator & Author world knowledge
of salon success, salon management and hairdresser & salon marketing strategies. He has been in the
beauty industry for over 40 years and is the President and Founder of Hairdresser Career Development
Systems (HCDS). For more information visitwww.hcds4you.com or e