8 | JULY 2017 | NORTHWEST STYLIST & SALON |WWW.NWSTYLIST.COM
clients so they’re most likely open and eager to
establish strategic partnerships for referrals. Iden-
tify the agents with the best reputations in your
town. Approach one and offer complimentary hair
services if they put your information in all of their
“welcome to your new home” packets, including
your card, brochure, and a $20 gift certificate. Of
course, you’ll also keep your ears open to any of
your clients looking to purchase or sell a home.
Minimal work with unlimited potential for return.
A strategic partnership works better than just a
referral program because it’s a business agreement
(even if it’s just a verbal, good-faith arrangement)
that carries weight even if just on one’s conscience.
That realtor is going to think twice every time they
need their hair done or one of their homebuyers
is excited about the gift certificate in their packet
if they know they haven’t upheld their end of the
deal to refer their clients your way. On the other
hand, your regular clients are under no obligation
to ever refer a single person to you no matter how
many times you beg.
Don’t just sit around hoping your
existing clients will tell some friends
about you. Take control of your busi-
ness and establish some strategic part-
nerships with well-connected mem-
bers of your community who have
some skin in the game, so to speak.
They understand how hard it is to grow
a business and will appreciate the
cross-referral networking relationship.
There is no golden key to building a
clientele, but strategic partnerships are
worth their weight in silver. Just keep
working your magic behind the chair
and watch those strategic partnerships
do your marketing for you.
Ali Davidson is the Director of Membership for Associated Hair Professionals
(AHP), which provides advanced education, business resources, marketing ma-
terials, career support, and liability insurance to hairstylists and barbers. For
more information visitwww.associatedhairprofessionals.com or