Table of Contents Table of Contents
Previous Page  8 / 42 Next Page
Information
Show Menu
Previous Page 8 / 42 Next Page
Page Background

8 | JULY 2017 | NORTHWEST STYLIST & SALON |

WWW.NWSTYLIST.COM

clients so they’re most likely open and eager to

establish strategic partnerships for referrals. Iden-

tify the agents with the best reputations in your

town. Approach one and offer complimentary hair

services if they put your information in all of their

“welcome to your new home” packets, including

your card, brochure, and a $20 gift certificate. Of

course, you’ll also keep your ears open to any of

your clients looking to purchase or sell a home.

Minimal work with unlimited potential for return.

A strategic partnership works better than just a

referral program because it’s a business agreement

(even if it’s just a verbal, good-faith arrangement)

that carries weight even if just on one’s conscience.

That realtor is going to think twice every time they

need their hair done or one of their homebuyers

is excited about the gift certificate in their packet

if they know they haven’t upheld their end of the

deal to refer their clients your way. On the other

hand, your regular clients are under no obligation

to ever refer a single person to you no matter how

many times you beg.

Don’t just sit around hoping your

existing clients will tell some friends

about you. Take control of your busi-

ness and establish some strategic part-

nerships with well-connected mem-

bers of your community who have

some skin in the game, so to speak.

They understand how hard it is to grow

a business and will appreciate the

cross-referral networking relationship.

There is no golden key to building a

clientele, but strategic partnerships are

worth their weight in silver. Just keep

working your magic behind the chair

and watch those strategic partnerships

do your marketing for you.

Ali Davidson is the Director of Membership for Associated Hair Professionals

(AHP), which provides advanced education, business resources, marketing ma-

terials, career support, and liability insurance to hairstylists and barbers. For

more information visit

www.associatedhairprofessionals.com or

email

ali@ associatedhairprofessionals.com . www.estheticsnw.com 888-561-8068