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2 | JULY 2017 | NORTHWEST STYLIST & SALON |

WWW.NWSTYLIST.COM

In this issue...

ABOUT THE COVER:

Oregon Board of Cosmetology News . . . . . . . . . . . . . . . . . . . . 4-5

Mission: Business Beautiful . . . . . . . . . . . . . . . . . . . . . . . . . . 6-8

The Mane Objective. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10-11

Beyond Your Chair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-14

Window Into Wellness . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16-18

The Nail Extension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20-23

The Beauty Professional . . . . . . . . . . . . . . . . . . . . . . . . . . . 24-26

Better Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27-28

Esthetic Endeavors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30-33

Blue Highways . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34-35

ShearShare On-Demand Salon Space Rental App . . . . . . . . . . . . . 35

Washington DOL Cosmetology News. . . . . . . . . . . . . . . . . . . 36-37

Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38-40

Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Business Beautiful ............................................6-8

No marketing strategy is the end all, be all, fix all for every salon. Every

salon’s demographic is slightly different and each salon’s unique selling

proposition is, well, unique. I don’t have the ultimate golden key or a

unicorn, but I’m going to make the bold claim I know a marketing strategy

that, regardless of a salon or hairstylist’s circumstance, can work — and

work extremely well. It may be the silver key to building your clientele...

The Mane Objective......................................10-11

Relationships are the key to a prosperous life and business. They drive the

business side of what we do. We wouldn’t be able to grow and enjoy the

creative side without nourishing the business side, and that means we all

need to be in the business of building and maintaining solid relationships.

The Nail Extension........................................20-23

They say don’t burn bridges you may have to cross later. Think of yourself

(and your business, for that matter) like an island. The only way on or off are a

few bridges that connect you to the mainland. Burn these bridges and what

are you left with? An island surrounded by water.

Cover Photo by:

Dosha Salon Spa located in Portland, Oregon

Photographer: Mark Daniel Muzzy

Hairstylists: Joe Ortis, JessicaWatts,

and Hannah Anderson

Makeup: Beatrice Van

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necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising

contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of

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NW Stylist & Salon

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Northwest Stylist & Salon

Volume XXXIII, Number 7, Issue 388 • July 15 - August 15, 2017

Founded 1984 by David Porter • Published monthly by

Holland Graphics, Inc.

Toll-free (888) 297-7010 • (503) 297-7010 • Fax (503) 297-7022

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Publisher ................................................................ Holland Graphics, Inc.

Managing Editor.......................................................................... Lisa Kind

Production Manager ............................................................. Joel Holland

Advertising Director.................................................................... Lisa Kind

Copy Editor...........................................................................Linda Holland

ContributingWriters:

Judith Culp, Jerry Tyler, Elizabeth Morris, Neil Ducoff,

Jayne Morehouse, Marco Pelusi, Fred Jones, MiladyPro, Natasha Bhalla,

Jon Gonzales, Ali Davidson, Alyson Owens

Oregon Board of Cosmetology

Sylvie Donaldson, Director, Health Licensing Office

Tina Russell, Cosmetology Licensing Manager

Washington State Advisory Board

Susan Colard, Administrator

Doron C. Maniece, Cosmetology Licensing Program Manager