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really fill your book with color services. The client
loyalty and frequency of visits is a big part of what
makes color services in the salon so lucrative. Once
you’ve turned a client on to color, keep them out of
the box color aisle by pre- booking as many ap-
pointments as possible.
3. Your haircolor education ended in beauty
When was the last time you took an ad-
vanced education class? Are you certified in any-
thing? The return on investing in your education is
infinite. To be able to tell prospective clients that
you’re a certified expert in a particular technique
or color line is incredibly powerful advertising.
The word-of-mouth from a client whose color
didn’t turn out quite right because you didn’t have
enough education is also incredibly powerful ad-
vertising. It’s up to you to determine which adver-
tising you’d like.
Color services smell like money. If you want
more color clients, there are plenty to be had and
there’s no reason you shouldn’t be able to fill your
book with color services. If you’re struggling to get
color services in your chair, make sure you mention
haircolor in all of your marketing, make the most
of the clientele you do have, and soak up as much
education as you possibly can.
Ali Davidson is the Director of Membership for Associated Hair Professionals (AHP), which provides
advanced education, business resources, marketing materials, career support, and liability insurance
to hairstylists and barbers. For more information visitwww.associatedhairprofessionals.com or e