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4 | APRIL 2017 | OHIO STYLIST & SALON |

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The Mane Objective

Marco Pelusi

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How to Be Your Clients’ Dream Colorist

When it comes to color, clients can present chal-

lenges daily. We must meet their needs as they

evolve with age, yet accommodate their seasonal

whims and desires. It’s important to give them the

look they want, yet do so without sacrificing the

integrity of their hair. How do we do this when so

often, clients don’t really know what they want?

Pay attention closely.

What is your client

really

asking? Is it what they said, or do you need to dig

for more information? Often, clients use technical

terms improperly, or show you one thing and say

the opposite.

Ask questions like, “What problems did you

experience with your last hair color?” or “How did

your last color fade?” to reveal their true needs. It

may be hard to hear the answers to these ques-

tions when they are about your own work, but

finding out what disappoints your clients will help

you come up with better solutions.

Force yourself to keep up with trends.

You

absolutely must be able to recreate the looks your

clients bring you. Browse the latest magazines,

blog posts and TV shows to be aware of what cli-

ents are seeing. Europe tends to get edgier trends

first, so if you can get your hands on a European

magazine, that’s even better.

Create an area in your salon or online where

people can post and share the latest trends. Right

now, rooty caramel blondes are popular, as well as

abundant highlights throughout the mid-lengths

and ends of hair, with deeper roots and brighter

pops in the bang area.

Create your own trends.

Force yourself to be

original and creative so you can suggest new looks

when necessary. Try creating an original look, then

organizing a photo shoot to capture it during your

time off. Take a class for inspiration, or consider

teaching one. Put yourself in situations that force

you to be a trendsetter and leader in the industry.

It’s not always easy, but it will push you and your

craft to new heights — and help you meet the

needs of trendsetter clients.

Know what’s always in style.

Trends come and

go, but some looks never go out of style. For more

conservative or regular clients, you can’t go wrong

with nature-inspired concepts such as deeper,

cooler color at the roots and brighter, warmer color

toward the ends. Adding dimension with high-

lights or low lights will also work for clients who

want to

refresh

their look.

To be a dream colorist, it’s important to make

it your duty to cultivate more expertise, continu-

ally master your craft and ensure your clients are

pleased with their results.

Success starts when you listen, read their needs,

communicate with them and rise to whatever chal-

lenge they bring. The art of compromise — and

keeping a level head — are paramount.

Marco Pelusi is globally recognized as a leading haircolor authority, platform artist and educator, ce-

lebrity haircolorist and consultant. Pelusi created the Marco Collagen Color Guard HairCare System,

the collagen system developed for color and chemically treated hair. Marco is available for one-on-

one intensive color training at his studio. For information, visit

www.marcopelusi.com ,

follow him at

www.twitter.com/marco_pelusi and www.facebook.com/marcopelusistudio .