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The Mane Objective
HEREHow to Be Your Clients’ Dream Colorist
When it comes to color, clients can present chal-
lenges daily. We must meet their needs as they
evolve with age, yet accommodate their seasonal
whims and desires. It’s important to give them the
look they want, yet do so without sacrificing the
integrity of their hair. How do we do this when so
often, clients don’t really know what they want?
Pay attention closely.
What is your client
asking? Is it what they said, or do you need to dig
for more information? Often, clients use technical
terms improperly, or show you one thing and say
Ask questions like, “What problems did you
experience with your last hair color?” or “How did
your last color fade?” to reveal their true needs. It
may be hard to hear the answers to these ques-
tions when they are about your own work, but
finding out what disappoints your clients will help
you come up with better solutions.
Force yourself to keep up with trends.
absolutely must be able to recreate the looks your
clients bring you. Browse the latest magazines,
blog posts and TV shows to be aware of what cli-
ents are seeing. Europe tends to get edgier trends
first, so if you can get your hands on a European
magazine, that’s even better.
Create an area in your salon or online where
people can post and share the latest trends. Right
now, rooty caramel blondes are popular, as well as
abundant highlights throughout the mid-lengths
and ends of hair, with deeper roots and brighter
pops in the bang area.
Create your own trends.
Force yourself to be
original and creative so you can suggest new looks
when necessary. Try creating an original look, then
organizing a photo shoot to capture it during your
time off. Take a class for inspiration, or consider
teaching one. Put yourself in situations that force
you to be a trendsetter and leader in the industry.
It’s not always easy, but it will push you and your
craft to new heights — and help you meet the
needs of trendsetter clients.
Know what’s always in style.
Trends come and
go, but some looks never go out of style. For more
conservative or regular clients, you can’t go wrong
with nature-inspired concepts such as deeper,
cooler color at the roots and brighter, warmer color
toward the ends. Adding dimension with high-
lights or low lights will also work for clients who
To be a dream colorist, it’s important to make
it your duty to cultivate more expertise, continu-
ally master your craft and ensure your clients are
pleased with their results.
Success starts when you listen, read their needs,
communicate with them and rise to whatever chal-
lenge they bring. The art of compromise — and
keeping a level head — are paramount.
Marco Pelusi is globally recognized as a leading haircolor authority, platform artist and educator, ce-
lebrity haircolorist and consultant. Pelusi created the Marco Collagen Color Guard HairCare System,
the collagen system developed for color and chemically treated hair. Marco is available for one-on-
one intensive color training at his studio. For information, visitwww.marcopelusi.com ,
follow him atwww.twitter.com/marco_pelusi and www.facebook.com/marcopelusistudio .