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| NORTHWEST STYLIST & SALON | APRIL 2017 | 9

really fill your book with color services. The client

loyalty and frequency of visits is a big part of what

makes color services in the salon so lucrative. Once

you’ve turned a client on to color, keep them out of

the box color aisle by pre- booking as many ap-

pointments as possible.

3. Your haircolor education ended in beauty

school.

When was the last time you took an ad-

vanced education class? Are you certified in any-

thing? The return on investing in your education is

infinite. To be able to tell prospective clients that

you’re a certified expert in a particular technique

or color line is incredibly powerful advertising.

The word-of-mouth from a client whose color

didn’t turn out quite right because you didn’t have

enough education is also incredibly powerful ad-

vertising. It’s up to you to determine which adver-

tising you’d like.

Color services smell like money. If you want

more color clients, there are plenty to be had and

there’s no reason you shouldn’t be able to fill your

book with color services. If you’re struggling to get

color services in your chair, make sure you mention

haircolor in all of your marketing, make the most

of the clientele you do have, and soak up as much

education as you possibly can.

Ali Davidson is the Director of Membership for Associated Hair Professionals (AHP), which provides

advanced education, business resources, marketing materials, career support, and liability insurance

to hairstylists and barbers. For more information visit

www.associatedhairprofessionals.com or e

mail

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