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4 | APRIL 2017 | NORTHWEST STYLIST & SALON |

WWW.NWSTYLIST.COM How to Be Your Clients’ Dream Colorist

When it comes to color, clients

can present challenges daily.

We must meet their needs as they evolve with

age, yet accommodate their seasonal whims and

desires. It’s important to give them the look they

want, yet do so without sacrificing the integrity

of their hair. How do we

do this when so often,

clients don’t really know

what they want?

Pay attention

closely.

What is your

client

really

asking? Is

it what they said, or do

you need to dig for more

information? Often,

clients use technical

terms improperly, or show you one thing and say

the opposite.

Ask questions like, “What problems did you

experience with your last hair color?” or “How did

your last color fade?” to reveal their true needs. It

may be hard to hear the answers to these ques-

tions when they are about your own work, but

finding out what disappoints your clients will

help you come up with better solutions.

Force yourself to keep up with trends.

You

absolutely must be able to recreate the looks

your clients bring you. Browse the latest maga-

zines, blog posts and TV shows to be aware of

what clients are seeing. Europe tends to get

edgier trends first, so if you can get your hands

on a European magazine, that’s even better.

Create an area in

your salon or online

where people can

post and share the

latest trends. Right

now, rooty caramel

blondes are popular,

as well as abundant

highlights through-

out the mid-lengths

and ends of hair,

with deeper roots and brighter pops in the bang

area. (I just demonstrated this trend at a photo

shoot — stay tuned for photos on my website).

Create your own trends.

Force yourself to

be original and creative so you can suggest new

looks when necessary. Try creating an original

CLICK ON THE HEADLINE TO SHARE :: SAVE :: PRINT :: VIEW

The Mane Objective

Marco Pelusi

CLICK

HERE

Ask questions like, “What problems did

you experience with your last hair color?”

or “How did your last color fade?” to reveal

their true needs. It may be hard to hear

the answers to these questions when they

are about your own work, but finding out

what disappoints your clients will help you

come up with better solutions.