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2 | APRIL 2017 | NORTHWEST STYLIST & SALON |

WWW.NWSTYLIST.COM

In this issue...

ABOUT THE COVER:

The Mane Objective. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Oregon Board of Cosmetology News . . . . . . . . . . . . . . . . . . . . . . 6

Mission: Business Beautiful . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9

How Do You Hold on to Your Passion? . . . . . . . . . . . . . . . . . . 10-12

Raising the Education Bar . . . . . . . . . . . . . . . . . . . . . . . . . . 14-15

Blue Highways . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16-18

The Nail Extension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20-23

The Beauty Professional . . . . . . . . . . . . . . . . . . . . . . . . . . . 24-26

Instagram: A Crash Course for Small Businesses . . . . . . . . . . . . . . 28

Esthetic Endeavors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30-31

Salon Services to Host Trifecta Hair Show . . . . . . . . . . . . . . . . . . 32

Better Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34-38

Washington DOL Cosmetology News. . . . . . . . . . . . . . . . . . . 40-41

Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42-47

Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

Mane Objective.................................................... 4

When it comes to color, clients can present challenges daily. We must

meet their needs as they evolve with age, yet accommodate their seasonal

whims and desires. It’s important to give them the look they want, yet do

so without sacrificing the integrity of their hair. How do we do this when so

often, clients don’t really know what they want?

Raising the Education Bar............................14-15

Pricing for your services, all your services, is important. Once you start down

the path of discounts, price reductions, bundling, caving to customers

whining, etc. you set yourself up for future nightmares. It’s best to stick to the

following three rules...

Better Business .............................................34-38

The most dreaded employee exodus is the infamous “walkout.” It can turn

an otherwise busy salon or spa into a cash-starved ghost town overnight.

Here are the top ten reasons why great employees quit...

Keune Haircosmetics North America

New Dawn Color Collection

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Northwest Stylist & Salon

Volume XXXIII, Number 4, Issue 385 • April 15 - May 15, 2017

Founded 1984 by David Porter • Published monthly by

Holland Graphics, Inc.

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Publisher ................................................................ Holland Graphics, Inc.

Managing Editor.......................................................................... Lisa Kind

Production Manager ............................................................. Joel Holland

Advertising Director.................................................................... Lisa Kind

Copy Editor...........................................................................Linda Holland

ContributingWriters:

Judith Culp, Jerry Tyler, Elizabeth Morris, Neil Ducoff,

Jayne Morehouse, Marco Pelusi, Fred Jones, MiladyPro, Zoe Carey,

DJ Victory, Jon Gonzales, Ali Davidson, Elizabeth Kraus, Debra Simpkins

Oregon Board of Cosmetology

Holly Mercer, Director, Health Licensing Office

Washington State Advisory Board

Susan Colard, Administrator

Doron C. Maniece, Cosmetology Licensing Program Manager