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8 | APRIL 2017 | CALIFORNIA STYLIST & SALON |

WWW.CALIFORNIASTYLIST.COM

Mission: Business Beautiful

Ali Davidson

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HERE

Three Mistakes That May Cost You Color Clients

Haircolor services are the “vital anchor service”

in many salons and there is plenty of this lucrative

pie to go around. But if you aren’t getting as big of

a piece as you’d like, you might be making one of

three detrimental mistakes that can cost you seri-

ous money.

According to

Modern Salon’s Process

’ haircolor

research, “More than 80 percent of salon business

owners report half of their revenue comes from

haircolor services.” In 2016, haircolor services in

salons grew 3.6 percent, while other chemical ser-

vices and haircuts only grew by 2 percent and 2.8

percent, respectively.

1. Your marketing efforts don’t say anything

about haircolor.

This seems like a no-brainer, but

it’s so easy to overlook a few places you might be

failing to highlight your color offerings. If you want

to attract color clients, every piece of marketing

you distribute should have a call-out to feature

your talent and offerings as a colorist.

This includes your business cards; any piece of

swag; every little detail at every promotional event

you participate in and in all social media, too. It’s

like the saying that we attract what we put out into

the world. If you put out the message you want

color clients and your social media posts focus on

color, that is what will be drawn into your chair.

2. You aren’t utilizing your current clients.

The easiest way to build your color business is to

work with the clients you already have. Each and

every client should receive individualized color

suggestions and advice. Your client doesn’t have

to be scheduled for a haircolor service to receive a

haircolor consultation, if you know what I mean.

And when you do get a haircut regular to finally

dabble in color, they better not leave the salon

without scheduling their retouch. This is how you