14 | APRIL 2017 | CALIFORNIA STYLIST & SALON |WWW.CALIFORNIASTYLIST.COM
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Raising the Education Bar
HEREThree Rules To Pricing Color Services
We work in the era of choice.
Unicorn locks, mermaid waves;
complex color jobs are becoming
the new norm.
Every salon you walk into has colorists trained
to work magic with dozens of techniques, multiple
color options and methods right at their finger-
tips. The downside of
these choices, though, is
knowing exactly what to
Clients that request
complex color methods
often don’t understand
the amount of effort and
product that goes into creating their beautiful looks.
When it comes time to update their fading color,
some get frustrated they must pay again. So, what
should you charge and, more importantly, how can
you show clients the investment is worth it?
Pricing for your services, all your services, is im-
portant. Once you start down the path of discounts,
price reductions, bundling, caving to customers
whining, etc. you set yourself up for future night-
mares. It’s best to stick to the following three rules:
Know your prices and
you see your next client, you should be clear about
what you charge for each service. If you are doing
a full highlight, then charge for a full highlight. If
that price normally includes one color and you are
now using three or four then you should be charg-
ing extra per color used.
Now that doesn’t mean that you should go
crazy. If you normally use about four ounces of
color to complete a full head of highlights and you
are now using six ounces
then you should charge
for that extra tube of
color. The service time
didn’t increase but the
amount of product for
the service did and you
should charge for that.
Typically, additional color charges are double the
cost of the product. If a tube and developer costs
you about $10 then you should add $20 to the
clear with your client.
you should conduct a thorough consultation and
explain the process and the price before you even
start. It is also critical you explain the post services,
the necessary color safe products and the frequen-
Pricing for your services, all your services,
is important. Once you start down the
path of discounts, price reductions, bun-
dling, caving to customers whining, etc.
you set yourself up for future nightmares.