Do It Yourself or D.I.Y. typically references doing a project on a budget without the aid of professionals. Applying this same concept to the beauty industry, this issue of the Stylist offers cost effective ideas from marketing your salon to retailing and merchandising.
IN THIS ISSUE:
Creative Marketing on a Budget by John Moroney
More "Bang" for Your Buck by Charlene Abretske
Take Charge of Your Retail Reality by Steve Sleeper
D.I.Y. Is Not for Everyone by Jaime Schrabeck
Do It Yourself Merchandising by Jenny Hogan
No-Cost Marketing Worth a Fortune by Marco Pelusi
Displays on a Dime by Judith Culp
A Dozen Ways to Market on a Dime by Erika Somerfield
