Finding Quality and Affordable Education

by Jon Gonzales

“Live as if you were to die tomorrow, learn as if you were to live forever.” – Gandhi

Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90 percent of education in the beauty profession is focused on the needs of product companies seeking to brand their name or products.

Yes retail is important, but more and more of these product companies urge us to sell their products to the consumer only to see these same products sold at cheaper discount at WalMart. In short, they don’t care about you and your salon. There’s no loyalty.

We have forgotten the heart and soul of our profession are the hairdressers and salon owners. Their success will benefit everyone including our product companies. Sadly incomes for hairdressers are at the poverty levels and salons are going out of business at an alarming rate.

Many of these companies present good educational classes on how to use their products, but I believe these are nearly always biased towards the needs of the product companies disguised as education.

Finding unbiased quality and affordable education focused on the needs of the people who work in the trenches is paramount for our industry’s survival.

Your real challenge is to find affordable and quality education aside from the glitter and hype so prevalent in the beauty profession; seek out education that focuses on your educational and business needs that will help you develop your full learning and earning potential, and help you raise your standard of living.

In search of finding quality education, many of you pay hard earned money on education, and then are disappointed in the quality of education you need to succeed. The following tips will help you find quality and affordable education:

Is the focus on you? — Will their program, class, or seminar really help you in your daily job? Will it equip you with the skills you need to earn a higher income? Before enrolling, be sure to carefully check their website and seek references from people who’ve already gone through the program. You work hard for your money, so make your education worth what you pay. Don’t spend a dime before you’ve done your research.

Is there a guarantee? — Make sure there is a guarantee you can receive a refund if the education you paid for did not measure up to your satisfaction.

Educator’s background— How much experience does this educator possess? Do they a have a full background of experience? Do they possess experience as a hairdresser or salon owner who understands your challenges? Have they ever owned a salon? Are their classes reasonably priced? If they are coaches, are they affordable and effective?

Separating glitter and hype from quality education — this is very prevalent in our profession. Inexperienced salon owners and hairdressers can be greatly influenced, especially when visiting trade shows and expos. Sometimes, you have to go outside our profession to find quality education. It’s not about finding a glamorous education, but an affordable, high quality one instead. It’s not just being a good hairdresser, it’s about being a good business person.

Back up Support — Will there be ongoing support after the class, session, seminar, etc? Can you call for help when helping your audiences support and encouragement? If all you get is that one time education, what are you really gaining from paying for this education?

These are a few guidelines in finding truly educational resources. Remember, you are in charge of your education. Don’t get swindled, rather get the tools you need to make your salon a success.

Jon Gonzales - Salon Consultant, Personal Development Coach, Educator & Author world knowledge of salon success, salon management and hairdresser & salon marketing strategies.  He has been in the beauty industry for over 40 years and is the President and Founder of Hairdresser Career Development Systems (HCDS). For more information visit www.hcds4you.com or email hcds4you@gmail.com