July 2009
From the Editor
Debating the D-Word – Diversion Some will Deny that it exists, some think it will Destroy us; some can’t see the harm. Do you know what it is all about? Read more>
Beauty Business Buzz
Diversion — The Dirty Word of the Beauty Industry At its worst, diversion is perceived as dirty dealing. At its best it can be seen as nothing more than a bait and switch tactic on the consumer. Read more>
Better Business
When Change Resistors
Meet an Unstoppable Force Even in the best-run salons, some leaders will encounter resistance when they introduce change. Read more>
Blue Highways
Case # PPD (Professional Product Diversion) Noir Perspective It was a dark and stormy night; the rain fell in torrents—except at occasional intervals, when it was checked by a violent gust of wind...Read more>
Nail Extension
The Perfect Nail Checklist I’ve been told I have one of the best pair of eyes in the industry when dissecting a nail, especially during a nail competition, and I take tremendous pride in that. Rear more>
Three Months of Marketing
Diversion-Proof Marketing You cannot use the “D” word without evoking emotion, from the defeated, resigned shrug to quiet, steely resolve to passionate resistance. Read more>
The Mane Objective
Get Motivated by Advanced Education Product Quality and Diversion My mantra is always to maintain the quality and integrity of the hair. I’ve said it, lived it, done it, believed in it, breathed it for years and years...Read more>
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