March 2009
From the Editor
Your Chance to Win 2009 Cover Contest Showing off to your friends and family is one thing; but winning a contest that shows you are a step above others in your own field may be the pinnacle of your career. Read more>
Beauty Business Buzz
Can You Afford Not To Be Green? Technology has made it much easier to be green in our daily lives. A couple of short decades ago there were very few, if any, quality organic beauty products to use and feel good about. Read more >
Blue Highways
Going Green: What Comes Around Goes Around Now, more than at any other time, has there been a greater focus on our environment. As a child of the 60s I witnessed the first “Earth Day” and the birth of the ecology movement in the 70s. In the 80s we saw the new age movement that brought us Yoga and the new found awareness of eastern medicine and philosophy. Read more>
Esthetic Endeavors
Natural and Organic Skin Care Facts and Myths Everyone seems to be jumping on the “green” bandwagon and the buzz words of the day are natural and organic. A web search on those key words brings back staggering numbers of results. Read more>
The Nail Extension
There’s Something Fishy About Fish Pedicures Fish pedicure – I wonder who the genius is that thought of this? In the wake of the recent media frenzy about fish pedicures, that’s all you hear about around the nail business and for good reason… especially when a state board approves them. Read more>
Retail Matters
Clients Like Retail – They Really Do! Last year, American consumers spent over $62.5 billion on hair and beauty products. Clearly, Americans love their beauty and are not afraid to invest in it. The question therefore isn’t whether or not some clients will buy take home products from their favorite salon but rather are you prepared to get in on the action – and reap the many rewards associated with making retail really matter as a part of your salon’s strategy for success. Read more>
Three Months of Marketing
Three Months of Marketing Anyone who knows me will tell you I bring sunshine into the room 99 percent of the time. It’s the other one percent you have to watch out for… the one percent when my dander is up. It was triggered recently when I was reading a trade magazine and email articles that gave me great February marketing ideas – and only three months too late! Read more>
You Could Sure Do A Lot If You Weren’t Doing So Much
If you don’t like your situation and want to take your business to a better place, when are you going to change and get yourself unstuck? As long you continue to buy into the thinking you must continue to generate revenues with your two hands, nothing will change. Read more>
Looking for past articles? Visit the archives page.
