June 2008
CALFORNIA
Board of Barbering and Cosmetology State of California Department of Consumer Affairs
P.O. Box 944226 • Sacramento, CA 94244-2260
Information: 1-800-952-5210 | www.barbercosmo.ca.gov
Jerry Tyler, California Board of Barbering and Cosmetology
In these uncertain economic times many in our industry are wondering what they can do to increase their business and ensure they hold on to the precious market share they have already attained. Taking time to step back and look at both our individual assets and the overall look of our businesses serves us well in these times.
The best way to grow is to think about an “upgrade.” One of my favorite songs from Beyonce’s “B’day” CD was on my heavy rotation play list last year and still is today. It is my and my closest friends’ mantra, “Let Me Upgrade Ya.” This mindset creates the focus that will lead us to take our individual services and salon environments to the next level. Are we eye level or high level? Increasing the perceived value is the key to maintaining our customer base and growing our businesses.
On every TV talk show, we see the endless barrage of makeovers. People love to see the potential unseen miracle revealed with a new wardrobe, hairstyle or make-up in the hands of a celebrity stylist. Yet, maybe it is our individual salons that need the makeover—to regain that spark and create the buzz. Wynn Claybaugh, the respected industry motivator and educator, urged us to have a “talk with our closet.” Maybe get rid of the wardrobe that was yesterday and fill it with today. Maybe upgrade our skills with new techniques and tools, have a talk with our educational closet and replace some of our old techniques with the new. Expanding the services we offer expands our value and that of our salons.
Having worked in the industry for the last 30 years, one truth remains constant: we are recession-proof. This is true as long as we as an industry maintain our integrity, offer innovative and forward thinking services and exceed the client’s expectations with a commitment to excellence. Whether it’s the much needed salon remodel, or the new Hugo Boss suit to wear to the next industry event, when we upgrade the investment is always rewarded with abundance both financially and personally.
In closing, I want to take a moment to thank Lisa Kind and all the staff at California Stylist for allowing me the privilege to talk to the industry in California through these articles over the last 2 terms I have served as the president of the Board of Barbering and Cosmetology. These articles have been a valuable voice to the concerns and the accomplishments our board has achieved in the interests of the consumers and our industry partners in California.
With the unfortunate sunset of our board, I assure the industry that our time as a bureau will in no way cease the good work our board has accomplished. The new bureau chief will have our board as industry advisors to give guidance and direction to see the reforms and processes continue in a progressive and proactive manner. Our board has been a powerful and thoughtful force and the spirit and vision that guided it will remain in the future. Its impact to promote the largest group of beauty industry professionals in the U.S. and protect its consumers will be long felt in the times to come.
Thank you to our board members for their selfless energy and I am eternally grateful being allowed to serve the industry as board president in California. Peace and prosperity to you all.
The Board of Barbering and Cosmetology (Board) has revised its opinion relating to the practice of permanent make-up as previously published in the March 2008 issue of California Stylist. Please note that practice of applying permanent make-up is not within the scope of practice of a licensed barber, cosmetologist, esthetician, manicurist or electrologist. Therefore when performing permanent cosmetics no representation by a licensee shall be made to the public that any of the permanent cosmetic service(s) is being done under a Board license or within the scope of practice of a Board licensee. Although the application of permanent make-up is not a practice that is regulated by the Board, it is an activity regulated by local city/county health departments as well as the state Department of Health. The Board recommends that permanent make-up be practiced in a room separate from any service that is regulated by the Board.
CALFORNIA
Board of Barbering and Cosmetology State of California Department of Consumer Affairs
P.O. Box 944226 • Sacramento, CA 94244-2260
Information: 1-800-952-5210
www.barbercosmo.ca.gov
Staff Members:
Kristy Underwood — Executive Officer
Denise Johnson — Assistant Executive Officer
Theresa Rister — Board Analyst
Board Members:
Jerry Tyler — President
Richard Hedges — Vice President
Marlene Gadinis • Frank Lloyd • Jerri Ann Walters DeeDee Carlson
Ken Williams • Socorro Farias
The Board of Barbering and Cosmetology does not endorse any article, product, advertisement, or service contained in this newspaper. If you have any questions or concerns about the contents of any article in this newspaper you believe may affect you as a licensee, you may write to: Board of Barbering and Cosmetology, P.O. Box 944226, Sacramento, California, 94244-2260.
