2010 Editorial Calendar
JANUARY - ECONOMIC SHIFT
- The Beauty Industry in Today’s Economy
- How to Raise your Prices
- Compete with Drugstore Pricing on Retail
- Adding Quality and Value to Your Services
FEBRUARY - SOCIAL MEDIA
- How to use Facebook and Twitter to Bring in the Customers
- Effectively use Text and Email Messaging
- How to Get the Most Hits on Google
- Videos on YouTube
MARCH - BRIDGING THE GAP
- Connecting School and Career
- How to Hire Recent Graduates
- Where did all the Mentors Go?
- Schools and Salons Working Together
APRIL - ORGANICS & NATURALS
- Why Consumers Want Them
- Attract the “Growing Green Consumer”
- Green Tools and Products
- Eco-Strategies for Salons
MAY - HERE COMES THE BRIDE
- Bridal and Special Occasion Business
- Special Occasion Marketing
- Plump up the Revenue with Updos
JUNE - SPEAK OUT
- Here’s your chance to speak out....what’s on your mind?
- In My Opinion..
- Cover Contest Winners Announced
JULY - GUYLINER TO GUYZILLIAN
- How to Break into the Men’s Market
- Pamper Your Male Clientele
- Thinning Hair Client Services
- Barber Industry Report
AUGUST - D.I.Y. - DO IT YOURSELF
- Cost-Effective Strategies from Marketing to Salon Design
- Salon Design on a Dime
- Marketing on a Dime
- Displays on a Dime
SEPTEMBER - CLEAN UP YOUR ACT
- Sanitation and Disinfection
- OSHA Rules for Salons and Barbershops
- Infection Control
- Licensing and Regulation
OCTOBER - MARKET DIVERSITY
- Multi-Cultural Market
- Naturally Curly
- Straightening Services
- Cultural Awareness
NOVEMBER - TRANSITIONS
- From Stylist to Salon Owner
- From Job to Career
- From Slow to Busy
DECEMBER - SUCCESS STORIES
